Using our global network of industry-experienced professional trainers, IMS offers a complete program covering all aspects of the pharmaceutical sector.
IMS provides in-depth Learning Solutions programs for:
- Marketing managers
- Product managers
- Sales force effectiveness managers
- Senior and First Line managers
- Sales representatives
Our programs are developed using the latest simulation-based computer technology and are designed to better equip pharmaceutical professionals with essential knowledge and skills enabling them to excel in the marketplace. We offer both in-house and open industry programs – each customized to meet specific needs of clients.
IMS Learning Solutions are developed for the pharmaceutical industry in Australia and New Zealand. Programs include:
Marketing Management
- Segmentation and Targeting implementation
- Practical Forecasting Workshop
- Why Market Research?
- Tactical Marketing Program
- New Product launch
- Product Positioning
- Strategic Marketing
- Health Economics
- Pricing and Marketing Access
- Portfolio Management
Sales Management
- Senior Sales Management
- Segmentation and Sales Force Productivity (call planning/implementation and Design)
- Area Planning & Management
- Key Account Management / Hospital Planning
- Resource Optimisation
- Territory Planning
In-House Programs
- Area Planning and Management
- Segmentation, targeting and Sales Force Productivity
- Key Account Management / Hospital Planning Program
- Territory Planning Program
- Planning Workshop for Medical Representatives
Information and Analytics Training
- Rx Dispensed
- Sales Analyzer PROFITS/ PROBE
- Sales Analyzer National Audits
- IMS Plus National Audits
- IMS Plus Australian Medical Index
For further information on times and locations please refer to the following pdf documents:
Revised Training Calendar 2008 & Course Content - Basic and Advanced.